张笑恒

Zhang Xiaoheng, a native of Guangshan, Xinyang, Henan, is a bestselling author, publisher and book planner. In 2006 he founded the Beijing Lingyunbi Book Creation Center, focusing on the planning and writing of books on life motivation, psychology and mindset, workplace management, women's and family education, and biography. Twenty of his works are included in the collection. His writing centers on everyday social conduct and personal growth, often starting from concrete situations such as tact in speech, emotional management and interpersonal relations. Representative works include The Losses I've Suffered from Being Too Embarrassed to Say No, Speaking Well Is Cultivation, Holding Your Tongue Is Good Breeding and Guard Your Tongue in Groups, Guard Your Heart in Solitude. He also addresses mental maturity and effective expression, as in the five-volume Toward Mental Maturity and The 8 Essences of TED Talks: Selling Yourself Through Efficient Expression. His books fall under motivation and growth, management, and applied psychology, and are written in a plain, accessible style close to ordinary readers' real concerns.