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Life · Survival · Living: The Wisdom of Daoist Philosophy of Life
Peking University Press · 2026
Daoist philosophy is a philosophy of the heights of human living. Life, Survival, Living: The Wisdom of Daoist Philosophy of Life takes the elevation …
Business Models of the Cultural Industry (Basic Textbooks for the Cultural Industry Series)
Peking University Press · 2025
This textbook consists of twenty chapters covering corporate strategy and business models, brand strategy and chain-store operations, capital operatio…
Cultural Industry Project Planning and Management
Peking University Press · 2025
This book is the first work in China to systematically explore planning and management in the cultural industry. Beginning with an analysis of the ele…
A Course in Marxist Philosophy
Peking University Press · 2025
This textbook comprises eight chapters, covering the unity of humanity, nature, and society on the basis of practice; the modes of the world's existen…
Cases of Business Model Innovation in Cultural Enterprises
Peking University Press · 2025
This book is divided into two main parts—an international section (covering Europe and North America, Japan and South Korea, Australia, and other regi…