张宇微

Zhang Yuwei is a Chinese author about whom limited public information is available. Three works are known under her name, covering new media operations, event planning, and language and writing, with her books commonly classified under language and writing and management. Her representative works include New Media Operations in Practice: Brand Positioning, Content Planning, Traffic Generation, and Marketing Conversion; Zhihu Operations: Viral Content + Practical Cases + Ordinary User Monetization + Brand Empowerment; and Event Planning from Scratch. Judging from the titles and subject matter, her writing emphasizes practical methods and hands-on guidance for readers who want to systematically master new media operations and event planning skills. The content addresses specific areas such as brand positioning, content planning, promotion and traffic generation, marketing conversion, and platform operations. Overall, her works are strongly tool-oriented and practical, making them suitable references for practitioners and beginners in these fields.