About the author
Market Information Warfare (New Thinking in Business Warfare Series)
· 2015
Based on the principles of information warfare in market warfare studies and on the guiding idea of knowing the situation and sizing up the trends, th…
Market Warfare Studies (New Thinking in Business Competition Series)
· 2015
Drawing on the theories, principles, methods and disciplinary framework of battlefield warfare, and using comparative and dialectical analysis, this b…
Market Offense and Defense Warfare (New Thinking in Business Competition Series)
· 2015
Based on the principles of offense and defense in market warfare studies and the guiding idea of 'marching and fighting', this book combines theory wi…
Market Stratagem Warfare (New Thinking in Business Competition Series)
· 2014
Based on the principles of stratagem warfare in market warfare studies and the guiding idea of 'plotting momentum and deploying forces', this book com…