张向南

Zhang Xiangnan is a Chinese author specializing in new media marketing and operations, though publicly available information about him is limited. His published works fall mainly within the management category and number three titles: Case Studies in New Media Marketing: Models, Platforms, and Industry Applications; Livestream Marketing; and Practical Skills for New Media Operations, the latter two belonging to the "Internet Plus New Media Marketing Planning" series. Judging from these titles and themes, his writing stays close to the practical side of digital marketing, combining case analysis with platform application and emphasizing model review and skills training for readers and practitioners who want a systematic understanding of new media marketing. Overall, his books are practice-oriented and clearly structured, offering introductory and reference material in this niche of internet marketing.