张予

Zhang Yu is an author whose publicly available information is limited, and whose writing centers on the field of design while also touching on management-related topics. Four of the author's works are held in the collection, including KaTong IP Shidai: Pinpai Katong Xingxiang Sheji Jiemi (The Cartoon IP Era: Uncovering Brand Cartoon Character Design) together with its second edition and third revised edition, as well as Bubu Weiying: Jiaohu Sheji Quan Liucheng Jiexi (Step by Step: A Full-Process Analysis of Interaction Design). These works indicate an interest in methods for creating brand cartoon characters and in design practice, and a systematic account of the complete interaction design process from start to finish. The writing tends toward practical operations and process breakdowns, aimed at design practitioners and learners. The repeated revised editions suggest sustained reader demand for these subjects, and the books may serve as references for those studying brand design and interaction design.