About the author
The 22 Immutable Laws of Marketing (Paperback)
China Machine Press · 2025
The marketplace is like a battlefield, and this is the role of strategy. In fact, whether they admit it or not, many business leaders today ignore str…
The 22 Immutable Laws of Branding
China Machine Press · 2025
The seemingly simple "laws" in this book embody the masters' years of practical experience; moreover, these "laws" originate from common misconception…
Focus: The Future of Your Company Depends on It
China Machine Press · 2025
This book is an extremely important work in the development of positioning theory. In it, Al Ries uses the example of the sun and the laser to put for…
The Origin of Brands
China Machine Press · 2025
This book redefines brand philosophy and the methodology of brand building, turning brand creation into a science and an integral part of business, ra…