About the author

Shou Wen: publicly available information is limited, and no clear record of her background or life details can be found in the existing materials. Judging from the four works included in the library, her writing focuses on the field of management, particularly brand building and corporate strategy. Representative works include The 22 Immutable Laws of Marketing (paperback edition), The 22 Immutable Laws of Branding, Focus: The Future of Your Company, and The Origin of Brands. These titles indicate content covering brand positioning, marketing principles, and corporate focus, making them practical reading aimed at business managers and entrepreneurs. Overall, Shou Wen's writing centers on branding and strategy, offering Chinese readers reference for understanding brand operations and business decision-making by introducing or explaining relevant commercial principles, and thus exerting a certain influence in the dissemination of management books.

Written (4)

Publishers

China Machine Press