孔华

Kong Hua is a teacher at Jiangxi College of Foreign Studies, where she has long been engaged in teaching and research in e-commerce. Publicly available information is limited, and her confirmed identity centers mainly on her teaching post and textbook writing. Together with Song Junji, she co-edited several vocational education planning textbooks for e-commerce under the 13th Five-Year Plan, including Fundamentals of E-commerce, Online Marketing and Planning Practice, Online Store Operations Practice, and E-commerce Copywriting: Creativity, Planning, and Writing. These works are aimed at vocational education settings and cover basic e-commerce theory, marketing planning, online store operations, and copywriting, reflecting an emphasis on operational procedures and practical cases to support course teaching and skills training in the e-commerce major.