About the author
New Media Copywriting (MOOC Edition)
Posts & Telecom Press · 2021
Copy is a way of presenting and expressing ideas in words to spread them widely, and is an indispensable part of marketing and promotional activities.…
Ignite Positive Energy
China Industry and Commerce Associated Press · 2020
Blasting Positive Energy (Classic Collector's Edition) is a classic work of inspirational psychology. Written in an accessible style, it opens a windo…
Trends in the Business Operation of China's Newspaper and Periodical Media Industry
Communication University of China Press · 2015
The arrival of the new economic era and the acceleration of economic globalization have brought unprecedented development opportunities to the media i…
New Media: Theory and Practice
Communication University of China Press · 2015
New media are media relative to traditional media; they possess the general attributes of media, namely the capacity to carry and disseminate informat…
New Trends in the Operation of China's Television Media Industry
Communication University of China Press · 2014
Amid the wave of globalization, where will China's media industry, particularly its television media industry, go from here? This book, on new trends …
Publishers
China Industry and Commerce Associated PressCommunication University of China PressPosts & Telecom Press