About the author

Zhou Yan is an author whose public information is limited. Her works focus mainly on the business operations of China's newspaper and television media industries, new media theory and practice, and new media copywriting. Five of her titles are included in the collection, including Trends in the Business Operations of China's Newspaper Media, New Media Theory and Practice, New Trends in the Business Operations of China's Television Media, Igniting Positive Energy, and New Media Copywriting (MOOC Edition). Her writing combines observation of the media industry with practical instruction, addressing both the changing business trends of traditional newspapers and television and methods for content production and copywriting in the new media environment. Some titles are presented in MOOC editions, and her works are often categorized under language and writing or examination preparation, suggesting a textbook and training orientation. Overall, her writing emphasizes practical organization and case-based explanation and is suitable for media practitioners, students in related fields, and new media writers.

Written (5)

Publishers

China Industry and Commerce Associated PressCommunication University of China PressPosts & Telecom Press