周光军

Zhou Guangjun is a veteran Chinese automotive journalist and commentator, and the founder and editor-in-chief of Auto-FIRST. A longtime observer and chronicler of China's automotive society, he previously served as an editor and editorial board member at Beijing Morning Post, and has witnessed nearly three decades of car ownership spreading into Chinese households. He has written the column "Da Zhou Talks Cars" for multiple media outlets, offering commentary grounded in close contact with the market and industry. His writings are collected in the "Da Zhou Talks Cars Trilogy": Automotive Faces: The Golden Generation of Car People, Automotive Fortunes: Who Isn't Moved by This Market, and Automotive Marketing: Victory or Defeat in a Single Thought. These works approach the industry through people, market trends, and marketing strategy, combining documentary reporting with management reflection. Public information about the rest of his life is limited.