About the author

Wu Xiuli is an author about whom limited public information is available. Two works are currently known, one in management and one in fiction. The management title, Niche Strategy: Building a Strong Brand with Limited Resources, appears to focus on how to target a specific market segment and build brand competitiveness when resources are scarce; it is a practical discussion of brand strategy suited to small and medium-sized business operators and marketing professionals. The other work, A Phoenix Roosts on the Green Wutong Branch, is classified as a social novel, showing that beyond business and management writing the author also observes social reality and human circumstances through narrative. As birth and death dates, nationality and educational background are not publicly recorded, personal details cannot be given; yet the two quite different works suggest a writer who combines rational analysis with literary storytelling, spanning both practical and fictional subjects.

Written (2)

Publishers

Beijing Yanshan PressSino-Culture Press