About the author

Lü Bai is a Chinese author of popular books whose publicly available information is limited. His writing centers on three areas: new-media operations, personal growth, and exam methods. Six of his works are included here. Titles such as Baokuan Xiaohongshu: From Zero to a Million Followers, The Rules Behind Xiaohongshu Hits, and Monetizing Viral Copy are practical guides to operating on the Xiaohongshu platform, covering account positioning, content production, and commercial monetization for content creators. 10x Growth: How to Efficiently Outpace Your Peers and Turn Your Life Around in 21 Days fall under inspirational growth, focusing on efficiency and habit building, while Exam Master addresses exam techniques and test-taking strategies. His writing is known for clear steps, concrete examples, and plain language, with an emphasis on practical applicability. His books are usually classified under management, inspirational growth, and exams, and suit beginners who want to get started quickly.

Written (6)

10x Growth: How to Efficiently Surpass Your Peers cover
Rating 3.4
10x Growth: How to Efficiently Surpass Your Peers 吕白 Beijing Daily Press · 2026 If you are in a period of confusion and unsure how to choose a company. If you are caught up in fierce competition but cannot find your own strengths.…
21 Days to Turn Your Life Around cover
Rating 3.0
21 Days to Turn Your Life Around 吕白 Hunan Literature and Art Publishing House · 2026 Are you the type who talks about waking up early but never makes use of the golden hours? Are you afraid to speak in public? Are you someone who works…
The Patterns of Viral Hits on Xiaohongshu cover
Rating 3.3
The Patterns of Viral Hits on Xiaohongshu 吕白 Tianjin People's Publishing House · 2025 Viral hits are repeatable, viral hits follow methods, and viral hits can be mass-produced! Over 15 years, from a frazzled intern to the industry's "vi…
Monetizing Viral Copywriting cover
Rating 3.3
Monetizing Viral Copywriting 吕白 Zhejiang Education Publishing House · 2024 This book introduces nearly 50 writing techniques across seven areas—headlines, topic selection, openings, structure, storytelling, punchlines, and en…
Exam Master cover
Rating 3.0
Exam Master 吕白 Jiangsu Phoenix Literature and Art Publishing Ltd. · 2024 This book is about the psychology of exams. Many parents share the same worries: why does my child do fine in daily study but underperform in exams; w…
Viral Xiaohongshu: Play-and-Earn Strategies from Zero to a Million Followers cover
Rating 3.5
Viral Xiaohongshu: Play-and-Earn Strategies from Zero to a Million Followers 吕白 Beijing Times Chinese Press · 2022 How do you build the right account positioning? What kind of posts better catch users' attention? What does it take to gain followers with precision? …

Publishers

Beijing Daily PressBeijing Times Chinese PressTianjin People's Publishing HouseJiangsu Phoenix Literature and Art Publishing Ltd.Zhejiang Education Publishing HouseHunan Literature and Art Publishing House