史玉柱

Shi Yuzhu is a legendary figure in the Chinese business world whose books have reached readers in the Chinese-language market. Public information about him is relatively limited, yet his signed work offers a glimpse of his writing and thinking. Shi Yuzhu's Own Account: My Marketing Insights (Cambridge Expanded Edition), the only one of his titles held in this collection, is classified under management. Written in the first person, it reviews and summarizes his marketing practice and business thinking. The language is direct and pragmatic, stressing lessons drawn from real experience rather than academic theorizing, which makes it a valuable reference for readers interested in marketing operations and management practice. The expanded edition adds material that further presents the author's observations on markets and consumers. Because his dates of birth and death, nationality and full career are not clearly documented, no speculation is offered here; the description rests solely on the work itself, its subject matter, style and influence.