About the author
华与华超级符号案例集5
Jiangsu Phoenix Literature and Art Publishing House · 2024
Creativity changes destinies. Creativity works miracles. This book offers a panoramic record of how seven cases—Yaya Down Jackets, Xiduo Duo, Fish Wit…
Super Signs Are Super Ideas
Jiangsu Phoenix Literature and Art Publishing House · 2023
Super Signs Are Super Ideas is the representative work in which brothers Hua Shan and Hua Nan systematically set out the "Hua & Hua Method," and the f…
Super Symbols Are Super Ideas
Jiangsu Phoenix Literature and Art Publishing House · 2023
Fragments of the "Hua & Hua method" have long circulated widely in marketing circles, and terms such as "super symbols" and "brand parasitism" are kno…
Hua & Hua Super Symbol Case Collection 4
Jiangsu Phoenix Literature and Art Publishing House · 2023
This book offers a panoramic record of how campaigns for Four Cats Coffee, Fengmao Skewers, Xiaokuihua Children's Medicine, and other cases came into …
The Principle of Super Symbols: All-New Revised and Expanded Edition
Shanghai Wenhui Publishing House · 2023
Traffic lights, crosswalks, warning lines… people obey signs without a moment's thought. Just as the world runs by the law of gravity whether or not y…
Huayuhua Super Symbol Case Collection 3
Jiangsu Phoenix Literature and Art Publishing House · 2022
This book offers a panoramic record of how campaigns for Mixue Bingcheng, KK Youth, Tanjiu, Aihao Stationery, Dongpeng Beverage, Qimao Free Novels, Ha…
Someone Writes Poetry
Hainan Publishing House · 2022
Someone Writes Poetry is Hua Nan's first poetry collection, gathering 179 poems and 20 essays on poetry from nearly three decades of writing. The so-c…
A Super Sign Is a Super Idea
Tianjin People's Publishing House · 2021
Bits and pieces of the "Hua & Hua method" have long circulated widely in marketing circles, and terms such as "super sign" and "brand parasitism" are …
Huayuhua Super Symbol Case Collection 2
Jiangsu Phoenix Literature and Art Publishing House · 2021
This book offers a panoramic record of how cases for Qiaqia, Wallace, Renben, SKG, Qi An Xin, Laoniangjiu, MLILY, and Xianfeng Fruit came into being, …
Super Symbols Are Super Ideas: Hua & Hua's Strategic Marketing and Creative Method That Swept the Chinese Market for 14 Years (Full-Color Expanded Edition)
Jiangsu Phoenix Literature and Art Publishing House · 2021
A marketing consulting firm charging over ten million yuan per single project reveals its legendary marketing method for the first time! Fragments of …
The Hua & Hua Method
Shanghai Wenhui Publishing House · 2021
High efficiency means no rework; fast progress means no regression. Only by running a business on the right path can you take fewer detours and make f…
The Principle of Super Symbols: A Method Specifically for Creating Big Ideas
Shanghai Wenhui Publishing House · 2021
As long as humans have eyes and ears and still use language, Super Sign Theory can teach you how to influence people's purchasing behavior. The Huayu …
Hua & Hua Million-Yuan Grand Prize Competition Case Collection
Shanghai Wenhui Publishing House · 2021
The Huayuhua Million Super Creative Grand Prix (also known as the Million Grand Prix) is an internal creative competition at Huayuhua. Through an annu…
Hua & Hua Super Symbol Casebook
Jiangsu Phoenix Literature and Art Publishing House · 2021
Creativity changes destinies and works miracles. This book offers a panoramic record of how legendary cases for Zulijian, Daimei, Niuxiaozao, Qiaqia, …
Super Signs Are Super Ideas: Huayuhua's Strategic Marketing and Creative Method That Has Swept the Chinese Market for 14 Years (Full-Color Expanded Edition)
Jiangsu Phoenix Literature and Art Publishing House · 2016
This book is the first systematic collection of the "Huayuhua Method." Drawing on more than a decade of full-service brand consulting for local compan…
Super Signs Are Super Ideas
Jiangsu Phoenix Literature and Art Publishing House · 2016
Super Signs Are Super Ideas
Publishers
Tianjin People's Publishing HouseShanghai Wenhui Publishing HouseJiangsu Phoenix Literature and Art Publishing HouseHainan Publishing House