勾俊伟

Gou Junwei is a Chinese book author about whom limited public information is available; his writing focuses mainly on management and new-media marketing. Seven of his works are included in the library, covering topics such as online insurance sales, new-media data analysis, new-media operations, new-media copywriting and communication, livestream marketing, practical new-media operations skills, and the planning and operation of WeChat mini programs. These works generally center on product operations, content operations, user operations, and campaign operations in the new-media environment, emphasizing conceptual clarification, the use of tools, and the summary of methods. They display a practice-oriented writing style and are suitable for readers who wish to gain a systematic understanding of new-media marketing and operations.