About the author

Public information about Liu Shan is currently limited, and her writing and research are chiefly seen in categories such as industrial technology, management, and inspirational personal growth. Three of her works are included here: A New Perspective on the Television Industry, The Construction of All-Media Marketing Theory and Its Models, and Instant Soul Connection: Nietzsche's Reflections on Life. They approach their subjects from different angles—industry observation, the construction of marketing theory, and reflections on life—showing that beyond media and business management, the author also attends to spiritual and philosophical inquiry. Her writing is mainly theoretical exposition and conceptual interpretation, aimed at readers in the relevant fields. The first two titles address industry issues in television and all-media communication, while the third has an inspirational, personal-growth flavor and is accessible to general readers. As biographical background is not available in public sources, this introduction focuses on the subjects and directions of her works.

Written (3)

Publishers

Northeast Forestry University PressCommunication University of China Press