刘珂

Liu Ke, about whom limited public information is available, writes practical guides on running online stores and physical shops. Six of the author's works are included in the collection, covering store setup, decoration, operation, and promotion on platforms such as Taobao, Tmall, and Weidian, as well as official account operation, small-budget store opening, and integrated online and offline management for brick-and-mortar shops. The books are aimed at small and medium-sized entrepreneurs and shop operators, featuring quick-reference, ready-to-use, and hands-on approaches that emphasize operational steps and solutions to everyday business problems. Their titles usually state the purpose and applicable scenarios directly, making them easy to consult as needed. Overall, the works are strongly practical and instructive, forming a consistent utilitarian style within books on e-commerce and small retail practice.