刘燕南

Liu Yannan is a scholar-oriented author who has worked steadily in the fields of audience research and communication studies. Publicly available information about her is limited, and details such as her nationality, dates of birth and death, and educational background remain unclear. Judging from the three works held in the collection, her writing focuses on issues including audience measurement, international communication audiences, and competition in the television industry. Cross-Screen Audience Measurement and Big Data Applications examines how audience data are collected, analyzed, and used in a multi-screen environment; Research on International Communication Audiences turns its attention to audience groups in transnational communication; and Competition in American Commercial Television looks at the competitive landscape of the commercial television market. These works are specialized in subject matter and practical in approach, bearing a clear imprint of media research and data analysis, and are suitable for reference by students and researchers in communication studies, linguistics, and media management.