Fan Yu (pen name of Zhao Tao)

Fan Yu, whose real name is Zhao Tao, is a native of Shangluo, Shaanxi. He holds a doctorate in industrial economics from Beijing University of Posts and Telecommunications and currently lectures at Beijing Foreign Studies University. Alongside teaching, he has long been engaged in corporate team management consulting and has studied philosophy, success literature and biography in his spare time, compiling and writing a range of books on management, self-improvement and popular culture. Forty-two of his works are held in the collection, commonly grouped under self-improvement and personal growth, management, and applied psychology. Representative titles include the "99 Details of Successful People" series, The Management Wisdom of Drucker, If You Don't Understand Negotiation, You Can't Be a Good Manager, and The Complete Guide to the First Three Years of Entrepreneurship. His writing emphasizes distilling practical experience and plain expression, breaking management and psychological common sense into actionable details for professionals and entrepreneurs seeking an introduction to the subject.