关键

Guan Jian is an author who writes on management, with a particular focus on brand building; public information about his nationality, birth and death dates is limited. Three of his works are included here: Systematic Brand Building: Following the Trajectory of Consumer Psychology and Behavior, The Correct Starbucks: From Humanism to Relationship Rules, and The Key to Branding: Exploring the Origin and Laws of Brand Value. These titles show that his attention centers on the origin and operating laws of brand value, and that he brings perspectives such as consumer psychology and behavior, humanism, and relationship rules into brand analysis, developing his discussion through specific companies and cases. His writing emphasizes conceptual clarification and logical reasoning, and is aimed at business managers and brand researchers who wish to understand brand building at the level of principle.