Fu Yisheng

Fu Yisheng (real name Fu Jianzhong), whose ancestral home is Nanping, Fujian, is an expert, trainer and writer active in new media operations and marketing. He holds research and teaching positions in relevant institutions and is a nationally certified senior internet marketing professional; he has also received the title of Dangdang Influential Author, gaining fairly wide influence through books in management and inspirational growth. His works are mainly aimed at practitioners in non-internet industries and professionals in transition, covering topics such as new media operations, fishpond-style marketing, trainer development and key account marketing. He emphasizes breaking down methods and connecting them with practical scenarios, and his plain, highly actionable writing is easy to apply. Public information is limited, and details such as his birth and death years have not been fully disclosed; from his existing works, however, he is skilled at turning marketing logic and training experience into readable, usable knowledge that offers concrete reference for readers in business transformation and career growth.