Ding Junjie

Ding Junjie, born in Tonghua, Jilin in 1964, is a professor and doctoral supervisor at the Communication University of China, where he serves as deputy director of the university academic committee and dean of the National Institute of Advertising. He graduated from the Beijing Broadcasting Institute in 1987 and stayed on to teach, earning a doctorate in literature in 2003. His research spans advertising communication, the broadcasting and television industry, and cross-screen communication. His representative works include An Introduction to Modern Advertising, Research Trajectories of Chinese Advertising Communication, Research on Specialized Chinese Television Channels, Research on Cross-Screen Communication Strategies, and Reports on China's Radio Industry, and he also addresses social issues and industrial development. One of his courses was recognized as a national-level excellent course, and in 2008 he received the title of Outstanding Contributor to 30 Years of Chinese Advertising.