Winning

Name: Winning
ISBN: 9787508603995

Jack Welch / Suzy WelchCITIC Press2005

Rating 4.2

Chapters: 27
ISBN: 9787508603995

Summary

Winning is a management book co-authored by Jack Welch, former chairman and CEO of General Electric, and Suzy Welch; the original English title is Winning. Welch led General Electric from 1981 to 2001 and is called "the world's number one CEO." In this book he organizes more than twenty years of hands-on management experience into an actionable set of ideas. The book starts from the most basic questions: why a company needs a mission and values, why candor is the most easily overlooked quality in business life, how an appraisal system can be fair and effective, and how ordinary employees can gain a voice and dignity. It then moves up to the company level—the leader's responsibilities, hiring and people management, the difficulty of firing, driving change, and handling crises; then to the competitive level—strategic trade-offs, budgeting, organic growth, acquisition traps, and Six Sigma. The final part turns to the individual: how to find the right job, why there is no shortcut to promotion, what to do about a bad boss, and how to balance work and life. The language throughout is plain, and most cases come from Welch's own decision-making situations. The book is not written only for CEOs; ordinary employees and newcomers to the workplace can also find chapters that apply to them.

Editor's review

很多管理书读起来像在讲道理，这本书却像一位管过几十万人、裁过大批员工、也做成过大生意的老人在复盘：他会直接告诉你，哪些说法是空话，哪些做法真的有用。韦尔奇与苏茜·韦尔奇的合作让文字格外干脆——苏茜曾任《哈佛商业评论》主编，擅长把零散经验整理成结构清晰的条目，因此全书章节划分极为工整，从使命、坦诚、考评这些“地基”，一路铺到招聘、变革、危机、战略、并购，最后落到个人求职、晋升与工作生活平衡。它的价值不在于提供新奇的模型，而在于把常识坚持到底：坦诚沟通、区别对待、让员工有尊严、在危机中不坐等。巴菲特曾评价，“有了《赢》，人们再也不需要阅读其他的商业管理著作了”，这句话固然是溢美之词，但确实点出它的覆盖面之广。对读者而言，最实用的读法是带着自己的问题去翻对应章节，而不是从头到尾当小说看。

Who it's for

A good fit for

企业管理者、团队负责人，希望系统梳理带人和决策思路
初入职场或工作数年的普通员工，想理解公司运作逻辑
商学院学生与创业者，寻找可落地的管理框架
喜欢直白、重案例、不绕弯子的经管读物的读者

Not a good fit for

希望获得前沿互联网、新技术行业专属方法论的人
偏好学术研究、需要严谨数据与文献支撑的读者
只想读轻松故事、不愿面对管理与职场现实问题的读者

Reading tips

先读前言和第一部分的四章，把握使命、坦诚、考评、尊严这条主线，再按需跳读后面章节。
每读完一章，用自己所在团队的真实场景对照一遍，把可执行的动作写成清单。
把第四部分留给职业困惑期，遇到换工作、晋升受阻或老板难相处时再回头看。
不同版本章节数基本一致，但译名与分篇名称略有差异，购买时认准中信出版社版本即可。

About the publisher

CITIC Press China · Founded in 1988

Founded in 1988 and affiliated with China CITIC Group, CITIC Press focuses on business and economics, social sciences, literature and children's books, with common categories covering social sciences, finance, literature, Eastern philosophy and literary appreciation. Its library holds 91 titles, including Yuval Noah Harari's Sapiens trilogy, Thomas Piketty's Capital in the Twenty-First Century, Wu Xiaobo's Thirty Years of Strife: Chinese Enterprises 1978–2008, Nelly Sachs's The Weight of Butterflies: Selected Poems of Nelly Sachs, as well as New Interpretations of the Analects and Chiang Hsun's lectures on Dream of the Red Chamber. Its authors and translators include Lin Junhong, Ba Shusong, Chen Li and Chang Fen-ling. Overall, the press introduces influential works in finance and social sciences while balancing classic translation and local appreciation in literature and Eastern philosophy, combining academic depth with accessible reading.

Preface: "There's a New Question Every Day"
Part One: Foundations
Chapter 1: Mission and Values—Topics Often Discussed but Very Real
Chapter 2: Candor—The Lack of Candor Is the Meanest Secret in Business Life
Chapter 3: Appraisal—Striving for Fairness and Effectiveness
Chapter 4: Voice and Dignity—Focusing on Everyone in the Company
Part Two: How Your Company Can Win
Chapter 5: Leadership—It's Not Just About You
Chapter 6: Hiring—How Winners Are Made
Chapter 7: People Management—You've Got Great Players, Now What?
Chapter 8: "Breaking Up"—Firing People Is Not Easy
Chapter 9: Change—Even Mountains Must Be Moved
Chapter 10: Crisis Management—Never Sit and Wait for Death
Part Three: How You Can Win the Competition
Chapter 11: Strategy—The Secret Is All in the "Seasoning"
Chapter 12: Budgeting—Don't Let the Budgeting Process Lack Efficiency
Chapter 13: Organic Growth—Creating New Things Is the Most Effective Path to Growth
Chapter 14: Mergers and Acquisitions—Beware of Deadly Traps Such as Deal Fever
Chapter 15: Six Sigma—It's Not as Complicated or Scary as You Think
Part Four: How Your Career Can Win
Chapter 16: The Right Job—Finding a Good Job Will Mean You Never Need to Look Again
Chapter 17: Promotion—Sorry, There's No Shortcut
Chapter 18: The Bad Boss—What to Do When You Encounter One?
Chapter 19: Work-Life Balance—Do as I Say, Not as I Do
Part Five: Other Questions About Winning
Chapter 20: Everywhere—A Miscellany of Other Questions
Acknowledgments

FAQ

这本书是专为CEO写的吗？

不是。韦尔奇在书里明确说过，无论跨国公司还是小企业、生产线工人还是高层领导，只要想在职场中有所作为，都能从书中受益。第四部分专门讲求职、晋升、与老板相处和工作生活平衡，对象正是普通员工。

《赢》和《赢的答案》是同一本书吗？

不是。《赢》是韦尔奇系统阐述管理理念的著作，2005年由中信出版社推出中文版；《赢的答案》是后续的问答式作品，汇集他对读者提问的回应。两本书内容不同，可以对照阅读。

市面上有多个版本，应该选哪一本？

首版为2005年中文版，其后中信出版社推出过纪念版、尊享版等，出版社相同、译者基本一致，正文结构相同，差异主要在装帧和少量编辑修订。二手或新书皆可，认准中信出版社、余江等译者的版本即可。

书中哪些观点最常被引用？

常被引用的是关于坦诚沟通、考评中区分优劣、领导者的四项基本素质，以及管理层区分人才“能力与价值观”两个维度来管理团队的说法。这些观点在书中都有专门的章节展开。

This site is an index: you start “Search all sources” in your browser, and the entries it lists all point to third-party sites; please judge their availability yourself.

About the author

Jack Welch Author

Jack Welch is a management author included in this catalog, with five works listed, including Winning and The Real-Life MBA as representative titles. His works are commonly classified under economics and finance, management, and business, and they center on corporate operations, management practice, and commercial activity for readers seeking to improve their managerial understanding. Limited by the available catalog data, his nationality and dates of birth and death are not confirmed, and no existing biography is on file, so public information is limited. This introduction therefore avoids speculation about biographical details and describes only the subject matter and writing orientation of his works. Judging from the titles and classifications, his writing leans toward practical experience and management ideas, with a concise and direct style that emphasizes applicability, and it has attracted some attention among business and management readers.

Suzy Welch Author

Suzy Welch is an author whose work focuses mainly on business and management writing, and her books are often grouped in Chinese publishing under economics and personal finance, management, and business. The library holds five of her works, with representative titles including Winning and The Real-Life MBA. Judging from the subjects of these books, she attends to corporate operations, workplace development, and the practical problems managers face, and her writing tends to discuss business issues in a clear and direct manner for general readers who want to understand how organizations work and how careers develop. Her works have a certain reach in the Chinese business-reading market and are often mentioned alongside similar management titles. It should be noted that publicly available information about her nationality, dates of birth and death, and specific career is limited, so no inferences are made here; this introduction is based only on the library's holdings and common classifications, for readers' reference.