About the author
Jiang Jun is a Chinese-language writer of practical books on management and marketing. Public information about him is limited, and his nationality, dates of birth and death, education, and professional record are not clearly documented. Judging from the four works held in the collection, his writing consistently centers on sales management and brand marketing, covering the hands-on experience of a sales manager in the fast-moving consumer goods industry, low-cost approaches to precision internet marketing, and adjustments to brand strategy in the mobile internet era. His texts tend to start from frontline experience, presenting concrete methods and management observations from a sales manager's perspective; they are light on abstract theory and emphasize practical applicability, making them useful for readers engaged in business operations and brand promotion. The works are classified under management and span the interconnected fields of sales, marketing, and branding.
Written (4)
Rating 3.5★ Precision Internet Marketing: Igniting the Market at Low Cost 蒋军 China Youth Press · 2019 Grounded in the logic and architecture of the internet era's mindset and technologies, this book integrates overall project planning and packaging (bu… Rating 3.5★ Doing Branding This Way from Now On: Brand Marketing Strategies in the Mobile Internet Era 蒋军 China Federation of Industry and Commerce Press · 2017 Return to the origin of marketing: let the product speak for itself and let users speak for themselves. The era of Marketing 3.0 is the era of the use… Rating 3.6★ Work Notes from a Sales Manager 蒋军 · 2016 This is a must-read for frontline sales managers, grounded in the author's many years of solid experience and accumulated knowledge and skills. Starti… Rating 3.6★ FMCG Marketing: Work Reflections of a Sales Manager 2 蒋军 China Federation of Industry and Commerce Press · 2016 This book offers no grand theories and no lofty, high-flown theoretical analysis; what it does offer is the author's own research, analysis and reflec…Publishers
China Youth PressChina Federation of Industry and Commerce Press