About the author

Qin Zhen is an author about whom little public information is available; the only confirmed identity is as the author of A Brief History of Chinese and Foreign Advertising. In the library this book is classified under exam preparation, suggesting it circulates as a textbook or study guide for advertising courses and examinations. Judging by its title, the work takes the form of a brief history, tracing the basic development of advertising in China and abroad along two parallel lines, helping readers build an overall framework of advertising history in a short time. Writing of this kind tends to be clearly organized and easy to follow, suited to classroom teaching and review rather than elaborate historical research. Since the author's biography, nationality and academic background are not documented, no speculation is offered here. On the available evidence, Qin Zhen contributes to the spread of advertising history knowledge through this work, chiefly in the form of textbook-style organization and popularization.

Written (1)

Publishers

Chongqing University Press