About the author
Du Zhong is a Chinese author writing mainly on management. Public information about him is limited, and no clear record of his life, nationality, or educational background is available. Judging from the four works held in the collection, his writing centers on marketing and brand building for industrial-goods companies and growth-stage enterprises, covering practical topics such as the operation of marketing departments, solution-based marketing, sales-department management, and the opportunities facing businesses. Representative titles include A Complete Practical Guide to Industrial-Goods Marketing Departments, the Industrial-Goods Marketing series (including Seven Major Opportunities for Industrial-Goods Companies amid Change and Practical Cases in Solution Marketing), A Complete Practical Guide to Sales Departments in Growth Enterprises, and How Growth Enterprises Build Strong Brands. These titles suggest a hands-on, practice-oriented approach, with content organized around how marketing and sales departments operate and how brands and marketing methods are developed.
Written (4)
Rating 3.3★ A Complete Practical Guide to the Sales Department of a Growing Enterprise 杜忠 Zhejiang University Press · 2023 In a mature market, the sales department struggles—shrinking demand and severe product homogenization make sales targets hard to hit; the marketing de… Rating 3.3★ How Growing Enterprises Build Strong Brands 杜忠 Zhejiang University Press · 2022 Nowadays, the external market environment and internal management mechanisms of enterprises have undergone tremendous changes, and the marketing of gr… Rating 3.5★ Industrial Goods Marketing: A Complete Practical Guide for Industrial Goods Marketing Departments + Seven Major Opportunities for Industrial Goods Companies in a Changing Landscape + Practical Cases of Solution Marketing (Three Volumes) 杜忠 / 叶敦明 / 刘祖轲 China Federation of Industry and Commerce Press · 2017 This set includes three books: 7 Major Opportunities for Industrial Goods Companies in a Changing Landscape, Practical Cases of Solution Marketing, an… Rating 3.6★ The Industrial Goods Marketing Department: A Complete Practical Guide 杜忠 China Industry and Commerce Associated Press · 2016 As an industrial-goods marketer, do you often feel helpless and lost because “the ideal is full but reality is bony”? When you are eager to show your …Publishers
China Industry and Commerce Associated PressChina Federation of Industry and Commerce PressZhejiang University Press