About the author
Xu Miao is a book author with limited publicly available information, whose writing focuses on the fields of management and finance. Four of the author's works are included in the collection: Understanding the Metaverse in One Book, The Origin of Marketing: How to Cultivate a Marketing Mindset, The Digital Revolution, and Understanding Business Models in One Book: Understand Business Models and Change Your Life. Judging from these works, Xu Miao's writing centers on topics such as the digital economy, business models, and marketing thinking, and tends to explain concepts in an accessible way, helping readers build an overall understanding of emerging economic phenomena and business logic. Among them, Understanding the Metaverse in One Book addresses the frontier topic of the metaverse, The Digital Revolution explores the impact of the digital wave on business and society, while The Origin of Marketing and Understanding Business Models in One Book focus more on introductory interpretations of marketing thinking and business models. Overall, Xu Miao's works are aimed at general readers who wish to quickly grasp financial and business knowledge, emphasizing concept popularization and the inspiration of ideas, and offering a certain practicality within management and finance reading.
Written (5)
Rating 3.1★ Understanding the Metaverse in One Book 徐淼 China Industry and Commerce Associated Press · 2023 2021 marked the first year of the metaverse, as humanity began its full entry into the digital age. The metaverse is a disruptive revolution—not confi… Rating 3.0★ The Origin of Marketing: How to Cultivate a Person's Marketing Thinking 徐淼 China Commercial Publishing House · 2022 Marketing is about working on the human heart. Mastering techniques matters, but the philosophy of marketing must not be neglected. This book aims to … Rating 2.9★ Understand Business Models in One Book: Understand Business Models, Change Your Life 徐淼 China Commercial Publishing House · 2022 Drawing on well-known companies and brands, this book examines the evolution of business models, their various types, top-level design, structural pri… Rating 3.0★ The Digital Revolution 徐淼 China Commercial Publishing House · 2021 In the digital age, individuals, businesses, governments, and organizations are all marked by data. We are both producers and consumers of data, and d… When the Way Is Unquiet, It Speaks 徐淼 The book uses the dislocation of transmigrating while mistaking it for a dream as its hook. The language is playful and the pace brisk; the protagonis…Publishers
China Industry and Commerce Associated PressChina Commercial Publishing House