About the author
Xu Yi is an author about whom limited public information is available; what can be confirmed is that five works appear under this name, spanning management, finance and economics, and science fiction. Among them, The Fogg Behavior Model, Becoming an Agile Digital Enterprise and Getting the Product Right reflect a focus on behavior design, agile corporate transformation and product practice, placing these titles in the field of practical management. Supply-Side Reform: Innovation in Macroeconomic Management extends his scope to macroeconomic and policy issues. Meanwhile, the presence of The Big Bang of Beauty shows that he has also ventured into science fiction. Judging from this range of subjects, Xu Yi's writing crosses practical management, financial and economic analysis, and imaginative fiction, offering both method-oriented content for business and product practitioners and imaginative works for general readers, and displaying a broad cross-disciplinary interest.
Written (5)
Rating 3.9★ Becoming an Agile Digital Enterprise 安东尼奥·乌尔奎萨 / 管婷婷 / 徐毅 · 2024 In this era of rapid change, how can companies stay agile, innovate and seize the opportunities of digital transformation? Becoming an Agile Digital E… Rating 3.1★ The Big Bang of Beauty 徐毅 · 2024 Wu Meili is a luckless single mother. After her divorce leaves her with nothing, she and her daughter face one disaster after another. Just when she h… Rating 3.5★ Supply-Side Reform: Innovation in Macroeconomic Management 刘志迎 / 徐毅 / 庞建刚 Tsinghua University Press · 2022 This book uses a lively, colloquial style to explain the theory behind supply-side reform, along with the urgency, importance and underlying logic of … Rating 4.1★ The Fogg Behavior Model B.J.福格 / 徐毅 Tianjin Science and Technology Press · 2021 This book not only helps people build good habits effortlessly but also guides them in successfully breaking bad ones; it can help individuals achieve… Rating 3.9★ Doing the Product Right 阿尔贝托·索维亚 / 徐毅 Tianjin Science and Technology Press · 2021 In *Making Products Right*, Sovia argues that to beat the law of market failure, you need to build "the right it" at low cost and rely more on your ow…Publishers
Tianjin Science and Technology PressTsinghua University Press