About the author
Zhang Bo is an author about whom limited public information is available; three of his works are currently included in the collection. Judging from their subjects, his writing spans two rather different fields. On the one hand, he addresses media and communication, with work on audience measurement and big-data applications in the cross-screen era. On the other, he is engaged with tea culture, having written books on Wuyi rock tea and Wuyi tea cultivars. The former speaks to audience research in the digital media environment and has a practical, industry-oriented flavor; the latter draws on local tea knowledge, examining Wuyi tea varieties and their growing conditions in plain language, with an emphasis on documentation. Overall, Zhang Bo's writing is topical and practical, developing specific subjects to offer readers an introduction and reference in a given field. As his dates of birth and death, nationality, and professional background are unknown, a fuller picture of his life awaits further information.
Written (3)
Rating 3.9★ Audience Measurement and Big Data Applications in the Cross-Screen Era 刘燕南 / 张雪静 / 张渤 Communication University of China Press · 2023 Audience Measurement and Big Data Applications in the Cross-Screen Era gathers contributions including Yu Guoming on media transformation under Intern… Rating 3.7★ Wuyi Rock Tea 张渤 / Wang Fang Fudan University Press · 2023 Wuyi Rock Tea is known for its mellow, full-bodied flavor and rich aroma, and its distinctive quality of “rock bone and floral fragrance” has won it w… Rating 3.5★ Wuyi Tea Varieties 张渤 / 王飞权 Fudan University Press · 2022 Wuyi rock tea is known for its mellow taste and rich aroma. Its distinctive quality of "rock bone and floral fragrance" has won it wide popularity amo…Publishers
Communication University of China PressFudan University Press