About the author
Zhang Ben is an author active in the fields of finance and management writing. Publicly available information about him is limited, and three of his works are currently included in the collection. His writing centers on three areas—industry research, livestream marketing, and copywriting—all closely tied to current business practice. China's High-Speed Rail Track Industry "Going Global": A Study of Development Strategies Based on Patent Roadmaps uses patent analysis as an entry point to discuss overseas development paths for China's high-speed rail track industry, reflecting an approach that turns technical information into strategic judgment. Anyone Can Be a Livestream Sales Host: Marketing Breakthroughs in the Livestream Era and Viral Creative Copy: Marketing Planning, Writing Techniques, and a Complete Book of Examples are aimed at frontline practitioners, using accessible language and focusing on practical methods and case analysis, with an emphasis on real-world application in livestream and content marketing. Overall, his works combine industry observation with practical guidance, and his readers are mainly those interested in finance, management, and marketing practice.
Written (3)
Rating 2.9★ The "Going Global" of China's High-Speed Rail Track Industry: A Study of Development Strategies Based on Patent Roadmaps 张奔 Social Sciences Academic Press (SSAP) · 2023 Intellectual property is a major factor affecting the sustainable overseas development of the high-speed rail industry, reflected mainly in the fact t… Rating 2.5★ Anyone Can Be a Sales Livestreamer: Marketing Breakthroughs in the Livestreaming Era 张奔 · 2021 The下沉 process of livestream selling is not only a top-down sales process for products but also a bottom-up demand process. The key link in this proces… Rating 2.4★ Viral Creative Copywriting: Marketing Planning, Writing Techniques, and a Complete Book of Examples 张奔 China Commercial Publishing House · 2020 This is a highly practical guide to copywriting. Master the systematic writing skills in this book, and you can make bland content shine like a vetera…Publishers
China Commercial Publishing HouseSocial Sciences Academic Press (SSAP)