About the publisher
CICC Wealth Research is a publishing institution grounded in wealth management and investment research. At present, publicly available information about it is limited, and only one title is held in the collection. Judging from the existing list, its publishing focus centers on consumer goods and business operations. Its representative book is Consumer Goods "Skilled in Operations" Series, Part One: Product Innovation, which addresses the theme of product innovation and is intended for readers interested in practical matters and operating strategies in the consumer industry. The book's representative authors include Lin Jingting, Li Chao, Xie Yuyin and Wang Tianqi, reflecting the institution's author resources in turning research findings into publications. Overall, CICC Wealth Research draws on its research accumulation and seeks to present professional analysis in book form, with a publishing profile oriented toward practical, topic-specific works on finance and business rather than general-interest reading.
Published (1)
Rating 3.1★ "The Art of Managing Consumer Goods" Series, Part One: Product Innovation 林婧婷 / Li Chao / 谢余胤 / 王天奇 中金财富研究 · 2020 As the first installment of this series, this report focuses on product innovation, distills the core trends reflected in a multitude of new products …Frequent authors
Li Chao (1)林婧婷 (1)王天奇 (1)谢余胤 (1)