Supermarket Pricing Strategies and Category Management + The Stronger the Headquarters, the Farther the Stores Can Go + Recruitment and Solutions for Chain Retail Enterprises + China's First Future Supermarket: Decoding Anhui Lecheng (Four Volumes)

IBMG国际商业管理集团China Federation of Industry and Commerce Press · ChinaMar 2017

Rating 3.1
Word count
266K words
Chapters
39
ISBN
9787515808383

Tags

Management HR ManagementCategory ManagementBusiness DecisionsSupermarket RetailChain RetailPricing Strategy

Summary

: Over the past decade or so, supermarkets have sprung up everywhere in China. The era of staking out territory is over; the old path of "grabbing scale with speed and creating profit with scale" is no longer viable. "To forge iron, one must be strong oneself"—all external factors only take effect through internal ones. The era of refined internal management for chain supermarkets has arrived. Supermarket Pricing Strategy and Category Management + How Far a Store Can Go Depends on How Strong the Headquarters Is + Recruitment and Solutions for Chain Retail Enterprises + China's First Future Supermarket: Decoding Anhui Lecheng (4-volume set) is precisely a practical book that addresses real business problems for chain supermarkets. It discusses improving operating performance through pricing strategy, profit through promotions, and sales growth through category management, product display, and inventory analysis—in one sentence: performance improvement is the absolute truth!

Editor's review

This practical retail series, compiled by IBMG International Business Management Group, uses Anhui Lecheng Supermarket as a dissection sample to systematically present a full-chain solution for Chinese local retailers expanding from single-store operations to chain expansion. Unlike general management theory, the value of this series lies in its anatomical, hands-on documentation—from the micro-algorithms of store pricing to the macro-architecture of headquarters control, from the capillaries of talent recruitment to the vision of the future supermarket—forming a rare closed-loop knowledge system.

Supermarket Pricing Strategy and Category Management reveals the operating logic of retail's most core profit engine; its chapters on penetration pricing and price-band management contain data models worthy of repeated study by regional retailers. How Far a Store Can Go Depends on How Strong the Headquarters Is directly addresses the pain point of chain enterprises that are connected but not locked in, and its proposed headquarters empowerment system and store standardization execution templates have early-warning value for companies in expansion. Recruitment and Solutions for Chain Retail Enterprises focuses on the industry's talent shortage, and its job competency models and retention mechanism designs are highly relevant. China's First Future Supermarket: Decoding Anhui Lecheng serves as the practical footnote of the whole series, vividly showing how theory grows locally.

Note that this series was written on the eve of digital transformation in China's retail industry; some of its visions of the future supermarket have been surpassed by new retail practice, which actually makes it an important slice for observing the industry's evolution. Readers should read with a dynamic eye, focusing on the methodological core rather than specific technical details.

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Reading tips

  1. Suggested reading order: Decoding Anhui Lecheng → Pricing Strategy → Headquarters Control → Recruitment, to build case awareness first and then delve into specific topics
  2. While reading, collect data from your own company and try applying the book's analytical frameworks for comparison
  3. Focus on the logical connections between the volumes and see how strategy, operations and human resources form a closed management loop

About the publisher

China Federation of Industry and Commerce Press China · Founded in 1993

Founded in 1993, China Federation of Industry and Commerce Press focuses on books in business management, inspirational reading, and education and training, while also extending into Eastern philosophy and general philosophical works. Judging from the 57 titles in the collection, its list balances practical guidance with the popularization of ideas: on the one hand, it offers marketing and management titles such as Cheng Shaoshan's Upgrading Marketing Models Amid Change, along with works on corporate training and organizational activation by authors including Hu Bayi and Xiong Yazhu; on the other, it includes Shi Youbo's lecture series on The Great Learning, The Doctrine of the Mean, and Zhou Dunyi's Tongshu, giving its publishing profile a combination of management, finance, and traditional culture. Its authors are concentrated mainly in marketing, corporate training, and Confucian studies. Owing to limited publicly available information, its overall publishing scale and complete title structure cannot be fully determined.

Contents

  1. 版权信息
  2. 超市卖场定价策略与品类管理
  3. 序言 业绩提升是硬道理
  4. 第一章 零售门店现状
  5. 第二章 如何通过价格策略提升经营业绩
  6. 第三章 如何通过促销盈利
  7. 第四章 品类管理
  8. 第五章 品类管理的关键点
  9. 第六章 业态细分后的商品陈列
  10. 第七章 门店盈利增长之库存分析
  11. 第八章 小店的市场拓广及商品定位
  12. 总部有多强大，门店就能走多远
  13. 自序
  14. 第一章 总部建设的大背景
  15. 第二章 高效总部的七大优势
  16. 第三章 不同业态的组织架构
  17. 第四章 总部建设的经验值分享
  18. 第五章 总部建设中的八大热点问题
  19. 第六章 总部对门店的监管
  20. 第七章 构建强大总部的七大要点
  21. 附录2012-2013中国零售业人力资源蓝皮书
  22. 连锁零售企业招聘与培训破解之道
  23. 序言 人才招聘与培养：零售企业需要破解的双重课题
  24. 第1篇 人才招聘的破解之道
  25. 第2篇 人才培训破解之道
  26. 中国首家未来超市：解密安徽乐城
  27. 推荐序1 实体零售的希望之路
  28. 推荐序2 我们需要商业经营的科学精神
  29. 推荐序3 为未来超市加油喝彩
  30. 第一章 解读未来超市
  31. 第二章 独特的经营模式
  32. 第三章 自采———摆脱同质化
  33. 第四章 创业那些事儿
  34. 第五章 管理是项技术活
  35. 第六章 营销可以这样玩
  36. 第七章 乐城的企业文化
  37. 第八章 国外零售行业创新模式探秘：他们究竟走了多远
  38. 附录 乐城企业文化和发展战略手册
  39. 后序 以“门店”及“门店人才”为核心的高效运营

FAQ

Is the content of this series outdated? Specific technical tools may lag behind, but the core methodologies concerning the nature of retail, chain logic and workforce efficiency management remain valid and can be flexibly applied with digital tools.
What can readers outside the retail industry gain from it? Its management ideas—such as balancing standardization and flexibility in chain expansion, designing headquarters empowerment systems, and modeling job competencies—offer cross-industry reference value for service-oriented chain businesses.
What is the relationship among the four volumes? The first two focus on operating logic (pricing and control), the third on organizational development, and the last provides complete case verification, forming a four-dimensional system of strategy, operations, organization and cases.

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About the author

IBMG国际商业管理集团 Author

IBMG International Business Management Group appears in Chinese retail management books as a collective author, and its publicly available information is limited, so its founding background and organizational scale cannot be confirmed. Judging from the seven works held in the collection, the group's writing focuses on practical management for chain retail businesses, covering pricing strategies and category management for supermarkets, headquarters control and expansion of chain stores, recruitment and training systems for retail enterprises, and case studies of specific companies such as Anhui Lecheng's "future supermarket" and the growth path of Ganyuting supermarkets in third- and fourth-tier cities. These books are problem-oriented, breaking down store operations into pricing, categories, talent, and headquarters effectiveness, and their style leans toward operational guides rather than theoretical exposition, making them suitable references for retail practitioners. Overall, the group's works show sustained attention to the operating conditions of local chain supermarkets.