The Devil's Art of Persuasion
孙豆豆Apr 2017
Rating 3.2- Word count
- 111K words
- Chapters
- 19
- ISBN
- 9787560958514
Tags
Motivation and Growth Interpersonal CommunicationWorkplace RelationsPsychological TacticsPsychological InsightSocial InfluenceBehavioral AnalysisPersuasionSpeaking SkillsField CasesCommunication StrategySummary
Devil's Persuasion can be applied in any situation—for example, interactions with colleagues at work, communication between superiors and subordinates, sales and negotiation in business, exchanges with friends in personal relationships or job interviews, family interactions and children's education at home, and also consumer bargaining, accident disputes and so on.Editor's review
This book pulls persuasion back from mystique into everyday situations, stressing its universality in workplace colleague interactions, superior-subordinate communication, business sales and negotiation, exchanges with friends, job interviews, family interactions, children's education, and even consumer bargaining and accident disputes. Its value is not in advocating manipulation but in reminding readers that persuasion is a decomposable, practiceable communication craft, whose key lies in identifying the situation, understanding the other party's concerns and organizing expression. Its strength is broad scene coverage, making it easy for readers to relate and transfer the book's ideas to communication problems they currently face. It need not be read cover to cover; it works better as a handbook to consult as needed: first locate the scene you most want to improve, then reflect on your order of expression and wording. Suitable for readers hoping to improve everyday communication efficiency and reduce futile arguments, but read with a critical eye to distinguish legitimate persuasion from manipulation.Who it's for
A good fit for
- Office workers hoping to improve clarity and persuasiveness in workplace communication
- People frequently involved in sales, negotiation or interviews who need practical communication ideas
- Parents wanting to improve persuasion in family communication and children's education
- Readers interested in everyday interpersonal interaction who are willing to practice communication skills
Not a good fit for
- Readers expecting systematic psychological theory or academic research support
- People averse to technique-driven expression who want only humanistic essays
- Readers hoping to use scripts to manipulate others rather than improve communication
Reading tips
- First list three communication scenes you most want to improve, then consult the corresponding chapters with those questions in mind.
- After each scene, recall a recent failed conversation and rewrite your own expression.
- Keep the book at hand as a handbook and consult it when specific communication problems arise.
- After reading, do role-swap exercises with friends to test whether the persuasion ideas actually work.
Contents
- 前言：谁最需要阅读本书？
- 第一章 一分钟说服
- 第二章 相似原理
- 第三章 改变位置
- 第四章 反复强调
- 第五章 反面衬托
- 第六章 罗列理由
- 第七章 刺激情绪
- 第八章 间接说服
- 第九章 认同心理
- 第十章 混淆目标
- 第十一章 突出重点
- 第十二章 利益互换
- 第十三章 制造气氛
- 第十四章 巧送台阶
- 第十五章 缔结同盟
- 第十六章 追随潮流
- 第十七章 换位思考
- 第十八章 说服中的禁忌
FAQ
Does this book only cover workplace persuasion?
It is not limited to the workplace. According to the material, its applications include colleague interactions, superior-subordinate communication, sales negotiation, exchanges with friends, job interviews, family interactions, children's education, and consumer bargaining, accident disputes and so on, covering everyday general communication.Can someone with no communication background understand it?
From the material, the book emphasizes situational application rather than theoretical derivation, and the scenes are close to daily life, so beginners can readily relate. The difficulty of specific chapters is not stated; it is advisable to skim the contents and try the scene most relevant to you first.Can the methods in the book be copied directly?
Direct copying is not advisable. Persuasion effects depend heavily on the specific person, relationship and occasion; the scenes can serve as reference frameworks, but readers still need to adjust their expression to actual circumstances and mind the boundary between legitimate persuasion and manipulation.Related on WeRead
魔鬼说服术 孙豆豆编著 潜意识 列纳德·蒙洛迪诺This site is an index: you start “Search all sources” in your browser, and the entries it lists all point to third-party sites; please judge their availability yourself.
About the author
孙豆豆 AuthorSun Doudou is an author about whom limited public information is available; eleven of the author's works are held in the collection, mainly in the areas of inspirational self-growth, personal finance and management. Representative titles include Growth Matters More Than Winning or Losing, The Complete Book of Daily Investment Learning (Value Gold Edition), Learn a Little Super Self-Control Every Day: Mastery and Willpower, The Devil's Art of Persuasion, and Competence Is the Real Strength, along with practical books for women readers such as The Dumei Library: An Elegant Woman's Book of Investment and Finance and The Dumei Library: An Elegant Woman's Book of Social Eloquence. Judging from the titles and categories, Sun Doudou's writing emphasizes self-improvement and everyday application, often presenting methods of investment, self-control, persuasion and social conduct in accessible forms such as "complete collections" and "learn a little every day," while also addressing workplace competence and women's financial and speaking skills. Beyond the information on these works, details of the author's life, nationality and dates of birth and death are not found in public sources.