Tour Guide Practice (Second Edition)

易婷婷 / 王晓宁 / 吴颖Peking University Press · ChinaAug 2025

Rating 3.2
Word count
176K words
Chapters
124
ISBN
9787301294253

Tags

Examinations Emergency HandlingTourism PractitionersService StandardsVocational AbilityReview QuestionsPractical GuideScenario IntroductionCase TeachingCommunication StrategyArt of Language

Summary

This book consists of seven chapters, covering an overview of tour guiding, guiding service procedures and standards, techniques for receiving tour groups, handling emergencies and special situations, comprehensive guiding skills, the art of guiding language, and related business knowledge. Each chapter opens with "Learning Objectives" and an "Introductory Case," and closes with a "Chapter Summary," "Key Terms," "Review Questions," and "Post-Chapter Cases." Throughout the theoretical discussion, the book intersperses numerous classic cases so that students can connect theory with practice and improve their practical abilities. This book is suitable for students majoring in tourism management at universities or related programs at higher vocational colleges, and can also serve as a exam-preparation textbook for the tour guide qualification examination.

Editor's review

This textbook is for the Tour Guiding Business course in tourism management programs. The second edition keeps its practical teaching structure: seven chapters cover an overview of tour guiding, service procedures and standards, group reception techniques, handling emergencies and special situations, comprehensive skills, language arts, and related business knowledge, broadly matching the full workflow of tour guiding. Each chapter opens with learning objectives and a lead-in case, intersperses classic cases, and closes with a summary, key terms, review questions, and post-chapter cases, making it easy to organize classes and reinforce learning after class. Its value lies in combining standard procedures with case-based judgment, helping students understand reception and emergency handling in context. It is suitable as a coursebook for university tourism management majors or related vocational programs, and also for candidates preparing for the tour guide qualification exam who need to organize their knowledge framework. Users should focus on case discussion and procedure drills rather than merely memorizing rules.

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Reading tips

  1. Read each chapter's learning objectives and lead-in case first, then enter the main text with questions in mind.
  2. Take notes on the service procedures and emergency handling sections by comparing them with actual tour-leading workflows.
  3. For post-chapter cases, make your own judgment first, then compare it with the standards in the text to identify gaps.
  4. Exam candidates can use the review questions for self-testing and mark weak chapters for focused review.

About the publisher

Peking University Press China · Founded in 1979

Peking University Press is a comprehensive university press whose publishing areas cover classical literature, popular science, social culture, world history, Western philosophy, and culture. Its catalogue contains 6,031 titles, with representative books including A Dream of Red Mansions, Relativity: The Special and General Theory (15th Edition) (with Einstein's classic papers on unified field theory and other topics), Elements, Conics, The Aristocratic Families of the Eastern Jin, The Philosophy of Mythology (Volume I), The Philosophy of Mythology (Volume II), and The Origin of Continents and Oceans. Representative authors include Cao Xueqin, Zhou Ruchang, Albert Einstein, Euclid, Apollonius, Tian Yuqing, Schelling, and Xian Gang. The press has developed distinctive strengths in classical Chinese literature and in the translation of Western philosophical classics, while also covering scientific classics and social and cultural studies. As public information is limited, this description is based only on the books in the catalogue and offers no further extrapolation.

Contents

  1. 版权信息
  2. 本书编写人员
  3. 序
  4. 第2版前言
  5. Chapter 1 导游概述
  6. 1.1 导游服务
  7. 1.1.1 导游服务的性质
  8. 1.1.2 导游服务的特点
  9. 1.1.3 导游服务的原则
  10. 1.2 导游人员
  11. 1.2.1 导游人员的概念和分类
  12. 1.2.2 导游人员的职责
  13. 1.2.3 导游人员的素质条件
  14. 1.3 导游人员管理
  15. 1.3.1 导游人员资格证书的获取
  16. 1.3.2 导游人员的培训
  17. 1.3.3 导游人员的处罚规定
  18. Chapter 2 导游服务程序与规范
  19. 2.1 旅游团队与导游服务集体
  20. 2.1.1 旅游团队
  21. 2.1.2 导游服务集体
  22. 2.2 地陪导游服务程序与规范
  23. 2.2.1 上团前的服务准备
  24. 2.2.2 旅游团的迎接服务
  25. 2.2.3 入住酒店服务
  26. 2.2.4 核对并商定日程
  27. 2.2.5 参观游览服务
  28. 2.2.6 其他服务
  29. 2.2.7 送客服务
  30. 2.2.8 后续工作
  31. 2.3 全陪导游服务程序与规范
  32. 2.3.1 上团前的服务准备
  33. 2.3.2 旅游团首站接待或集合出发服务
  34. 2.3.3 旅游团抵达目的地的出站服务
  35. 2.3.4 入住酒店服务
  36. 2.3.5 核对并商定日程
  37. 2.3.6 各站服务
  38. 2.3.7 各站的抵、离站服务
  39. 2.3.8 各站转移旅行途中服务
  40. 2.3.9 末站送客服务
  41. 2.3.10 后续工作
  42. 2.4 出境游领队服务程序与规范
  43. 2.4.1 带团前的准备工作
  44. 2.4.2 领队出、入境服务
  45. 2.4.3 办理国外离境、回国入境手续
  46. 2.4.4 散团及后续工作
  47. 2.5 景区导游服务规范
  48. 2.5.1 服务准备
  49. 2.5.2 导游讲解
  50. 2.5.3 安全服务
  51. 2.5.4 送别服务
  52. Chapter 3 旅游团队接待技巧
  53. 3.1 一般旅游团队接待技巧
  54. 3.1.1 基本原则
  55. 3.1.2 接待技巧
  56. 3.2 特殊旅游团队接待技巧
  57. 3.2.1 老年团队
  58. 3.2.2 学生团队
  59. 3.2.3 高端商务团队
  60. 3.3 散客旅游团队接待技巧
  61. 3.3.1 散客特点
  62. 3.3.2 接待技巧
  63. Chapter 4 突发事件和特殊情况的处理
  64. 4.1 突发事件的预防和处理
  65. 4.1.1 基本原则
  66. 4.1.2 游客人身安全事故
  67. 4.1.3 游客财产安全事故
  68. 4.1.4 其他事故
  69. 4.1.5 常用救护技能
  70. 4.1.6 天灾逃生技能
  71. 4.2 特殊情况的处理
  72. 4.2.1 基本原则
  73. 4.2.2 基本方法
  74. 4.2.3 各种特殊情况的相关处理
  75. Chapter 5 导游综合能力
  76. 5.1 组织能力
  77. 5.1.1 树立正确的服务理念
  78. 5.1.2 塑造良好的个人形象
  79. 5.1.3 合理安排好旅游项目
  80. 5.2 交往能力
  81. 5.2.1 与游客的交往能力
  82. 5.2.2 与工作人员的交往能力
  83. 5.3 审美能力
  84. 5.3.1 培养自我审美意识
  85. 5.3.2 研究游客审美心理
  86. 5.3.3 掌握旅游审美技巧
  87. Chapter 6 导游语言艺术
  88. 6.1 导游词撰写艺术
  89. 6.1.1 导游词的特点
  90. 6.1.2 导游词的撰写
  91. 6.2 导游词讲解艺术
  92. 6.2.1 导游讲解的特点
  93. 6.2.2 导游讲解的技巧
  94. 6.2.3 导游讲解的方法
  95. 6.3 幽默运用艺术
  96. 6.3.1 幽默的特点
  97. 6.3.2 幽默运用的技巧
  98. 6.4 对客语言沟通艺术
  99. 6.4.1 对客语言沟通的特点
  100. 6.4.2 对客语言沟通的技巧
  101. Chapter 7 导游业务相关知识
  102. 7.1 出入境知识
  103. 7.1.1 入境所需证件及办理手续
  104. 7.1.2 出境所需证件及办理手续
  105. 7.1.3 外国旅游者入境后的权利义务
  106. 7.1.4 中国旅游者出境后的注意事项
  107. 7.1.5 出入境携带物品的相关规定
  108. 7.2 交通知识
  109. 7.2.1 客轮交通知识
  110. 7.2.2 火车交通知识
  111. 7.2.3 航空交通知识
  112. 7.3 安全知识
  113. 7.3.1 “食”安全
  114. 7.3.2 “住”安全
  115. 7.3.3 “行”安全
  116. 7.3.4 “购”安全
  117. 7.3.5 “娱”安全
  118. 7.4 货币和保险知识
  119. 7.4.1 货币知识
  120. 7.4.2 保险知识
  121. 附录1 导游人员管理条例
  122. 附录2 导游管理办法
  123. 附录3 导游人员等级考核评定管理办法（试行）
  124. 参考文献

FAQ

Can this book be used directly to prepare for the tour guide qualification exam? According to the publisher's information, this book can be used as a preparation textbook for the tour guide qualification exam, covering business knowledge such as tour guide service procedures, reception techniques, and emergency handling. However, the exam also covers subjects such as policies and regulations, so it is advisable to review with the current year's exam syllabus and other designated textbooks.
What distinguishes the second edition from ordinary tourism books? This is a textbook for university tourism management majors and related vocational programs. Each chapter includes learning objectives, a lead-in case, a chapter summary, key terms, review questions, and post-chapter cases. Classic cases are interspersed throughout the theoretical explanations, emphasizing the connection between theory and practice rather than serving as a general tourism introduction.
Will non-tourism majors have difficulty reading it? The concepts are mainly practical business matters and the structure is clear, so non-specialist readers can understand it. However, some chapters involve industry standards and service procedures, which may be harder to grasp without tour-leading experience; readers are advised to work through the cases and review questions step by step.

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About the author

易婷婷 Author

Yi Tingting is a Chinese author with published work in the field of tourism research. Public information about her is limited, and her nationality, dates of birth and death, and educational background are not clearly recorded. Judging from the two works held in the collection, her writing centers on topics such as tourism development, travel intention, and tour-guide practice. One of these works belongs to a series of frontier studies in tourism development and management; framed by emotional contagion theory, it empirically examines how emotional expression in travel blogs influences readers' travel intentions. The other, Tour Guide Practice (2nd Edition), is aimed at the study and examination needs of tour-guide work and has considerable practical and teaching reference value. Overall, her works combine academic research with industry application, offering readers in this niche of tourism books a reference that balances theoretical discussion with hands-on practice; the common categories also reflect tourism and examination directions.

王晓宁 Author

Public information about Wang Xiaoning is very limited; all that is currently known is that the author has two works, Academic Home and Tour Guide Practice (2nd Edition). Judging by their subjects, the writing spans two areas, social culture and examinations: the former leans toward informative, cultural content, while the latter addresses vocational skills and exam preparation for tour guiding, suggesting that the author balances popularization with practicality in organizing content. As for Tour Guide Practice (2nd Edition), the title indicates a revised second edition, implying that the book has seen some continued use in teaching or training settings; Academic Home shows the author's attention to social and cultural topics as well. Overall, Wang Xiaoning's output is small, and the style mainly serves learning, training, and cultural communication, suitable for readers with related needs. Because biographical details are unavailable, no further inferences are made here.

吴颖 Author

Wu Ying: publicly available information is limited, and no clear record of her identity or career has been found. Judging from the three works held in the collection, her writing spans such varied fields as visual communication, tour-guide practice, and labor education, indicating an interdisciplinary focus on teaching and practice. Among them, Visual Communication and Media Applications centers on the integration of visual design and media presentation; Tour Guide Practice (2nd Edition) is aimed at cultivating practical skills for tourism practitioners; and Light of Art, Soul of Labor: A Labor Education Course for the New Era combines artistic appreciation with labor education. These works are mostly textbooks and course materials, commonly classified under examinations and education. Their style leans toward organizing knowledge and offering practical guidance, serving classroom teaching and vocational training, and they are suitable for students and practitioners in related fields.