Media Organization Studies

李红艳Communication University of China Press · ChinaMar 2015

Rating 3.4
Word count
180K words
Chapters
59
ISBN
9787810858557

Tags

Language and Writing Decision ProcessOrganization TheoryOperational MechanismMedia StudiesAcademic MonographInterdisciplinary Perspective

Summary

This book addresses the increasingly concrete problem of media industrialization. Through an all-round analysis of media organizations, it provides a systematic framework for understanding their definitions, attributes, characteristics, and types from the perspectives of management, organization theory, sociology, political science, psychology, journalism, and communication studies. Starting from models of media organizational structure, principles of design, and the processes of communication and decision-making, it analyzes how media organizations generally operate and gives readers a clear picture. Finally, beginning with cultural studies, it guides readers to organizational culture and then to media organizational culture, helping them understand its features in different social and historical contexts and offering a supplementary perspective on media industrialization. More importantly, each chapter is followed by abundant case analyses of media organizations, enabling readers to connect the discussion with actual practice.

Editor's review

Media Organization Studies, authored by Professor Li Hongyan of the Communication University of China, is an academic work that systematically explores the internal structure, operating mechanisms, and management strategies of media organizations. Starting from organizational theory and grounded in the practice of China's media industry, the book analyzes in depth the characteristics, management models, and transformation paths of media organizations. It covers not only traditional media organizations but also organizational transformation in the new media environment, giving it a distinct contemporary relevance and forward-looking quality. For media researchers, practitioners, and managers, the book provides a solid theoretical framework and rich case references that help readers understand the complexity and dynamism of media organizations. Reading it offers deep insight into the operating logic of the media industry and enhances professional competence in media management and research.

Who it's for

A good fit for

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Reading tips

  1. Begin with the first two chapters on theoretical foundations to build an overall framework
  2. Compare with current cases of media convergence to strengthen understanding
  3. Suitable as a reference book for close chapter-by-chapter reading with notes

About the publisher

Communication University of China Press China · Founded in 1985

Communication University of China Press focuses on broadcasting and hosting, journalism and communication, film and television arts, and media management, while also covering language and writing, applied psychology, social sciences, and exam preparation books. Representative titles in the library include Research Methods in Communication (2nd Edition), Communication and Society: Political Economy and Cultural Analysis, Empire and Communication, and The Structure and Function of Social Communication, as well as The Network State: Telecommunications as Institutional Legacy, Models of Mental Disorder: Critical Reflections of a Psychiatry Professor, and News and Public Opinion: Selected Papers of Robert E. Park. Its author resources include Richard R. John, Peter Taylor, Ke Huixin, Jin Gengxing, Sun Li, Zhang Tian, Qiu Jianyin, and Wu Yanru, combining translated classics in communication studies with original Chinese research.

Contents

  1. 版权信息
  2. 作者简介
  3. 引言
  4. 第一章 组织学导论
  5. 一、什么是组织
  6. 二、组织的基本要素
  7. 三、组织的类型
  8. 四、组织结构及功能
  9. 五、组织理论的流派及演变
  10. 案例1-1：如何认识组织
  11. 案例1-2：如何从组织的定义来认识组织
  12. 第二章 媒介组织
  13. 一、媒介属性
  14. 二、什么是媒介组织
  15. 案例2-1：非正式组织间的影响
  16. 三、媒介组织形式的演变史
  17. 案例2-2：广州日报报业集团的组织模式
  18. 四、媒介组织结构模型
  19. 案例2-3：辽宁电视台北方电视传媒的组织结构
  20. 五、媒介组织的发展趋势
  21. 案例2-4：如何认识媒介组织的运作
  22. 第三章 媒介组织体制和设计原则
  23. 一、媒介组织的权力分配形式
  24. 二、媒介组织体制的类型
  25. 三、媒介组织的设计原则
  26. 四、媒介组织的设计理论及程序
  27. 案例3-1：用组织学原理分析媒介组织体制下设计的得失
  28. 案例3-2：人员增加了，为何工作效率没有提高
  29. 案例3-3：四川期刊集团的组建原则
  30. 案例3-4：《新京报》的组织体制和设计原则
  31. 第四章 媒介组织机构的设置和类别
  32. 一、媒介组织机构的设置
  33. 二、媒介组织的分类
  34. 三、媒介组织的内部结构
  35. 四、媒介组织的地位和作用
  36. 第五章 媒介组织过程
  37. 一、有效的组织沟通
  38. 二、有效的组织决策
  39. 案例5-2：请分析案例中的决策有哪些类型
  40. 三、媒介组织的沟通与决策
  41. 案例5-3：《北京日报》的编辑部管理：有效沟通的尝试
  42. 案例5-4：某企业员工意见沟通制
  43. 案例5-5：朗诺·拉戴尔的报告
  44. 第六章 媒介组织的变革
  45. 一、组织变革理论
  46. 二、媒介组织变革
  47. 案例6-1：组织变革案例分析：一个成功企业家的难题
  48. 三、中国媒介组织变革的趋势
  49. 案例6-2：奥帝康公司组织结构变革
  50. 案例6-3：《北京青年报》编辑部组织模式的变革
  51. 第七章 文化对媒介组织的影响
  52. 一、文化与组织文化概述
  53. 二、组织文化理论
  54. 三、组织文化的创造和发展
  55. 案例7-3：个体形象的含义
  56. 四、媒介组织文化
  57. 案例7-4：凤凰卫视的组织文化：人本特色
  58. 案例7-5：如何认识媒介组织内的个体选择行为？
  59. 参考文献

FAQ

Is this book suitable for beginners? The book has a certain academic depth and is better suited to readers with a background in media or management, but the author writes clearly, and beginners can grasp the core concepts with patient reading.
Are the cases in the book outdated? Although published relatively early, the organizational theory framework retains lasting reference value; readers can extend their thinking in light of the latest industry developments.
What distinguishes this book from other media management titles? It takes an organizational studies perspective, is highly systematic, and is rooted in China's media context, offering unique help in understanding local media organization issues.

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About the author

李红艳 Author

Li Hongyan is credited as the author of two Chinese books, but publicly available information about her remains limited: her nationality, dates of birth and death, educational background, and professional career are not clearly documented. Judging from the existing works, her writing spans two different fields. The first, Media Organization Studies, falls within communication and media research and discusses the organization and operation of media institutions. The second, Office 2016 Office Software Application Case Tutorial (Micro-Lesson Edition, 3rd Edition), is a computer applications and office software teaching book that explains practical Office 2016 operations through cases and is accompanied by micro-lesson resources. These two works correspond respectively to the common categories of language and writing and software learning, indicating that her content combines theoretical topics with practical skills training. Overall, Li Hongyan's writings consist mainly of textbooks and practical tutorials intended for learning and teaching contexts, with an emphasis on knowledge transmission and operational guidance, suitable for related courses and self-learners.