Packaging Design

王广文People's Fine Arts Publishing House · ChinaMay 2026

Rating 3.3
Word count
56K words
Chapters
31
ISBN
9787102050768

Tags

Examinations Commercial DesignIllustrated GuidePractical GuideCase AnalysisBook Design AestheticsCollege Textbook

Summary

As a textbook for art and design programs in higher education, Packaging Design breaks away from the traditional approach that separates design theory from design practice. Taking the design process as its thread, it uses vivid case studies to analyze in depth how design concepts, strategies, and visual problems are resolved, helping students grasp design principles and understand how to apply them in practice. Through six chapters—Understanding Packaging Design, The Beauty of Materials and the Convenience of Structure, Elements That Draw Attention, Consumer-Friendly Information Layout, Fine Printing and Finishing, and Experiencing the Design Process—the book offers practical experience and professional knowledge covering the entire process from concept to shelf, enabling students to move from campus to workplace with zero gap in design skills.

Editor's review

What makes Packaging Design most valuable is that it does not split "theory" and "doing design" into two separate things. Taking the design process as its thread, it links understanding packaging, materials and structure, visual attention, information layout, printing and finishing, and experiential design into one complete practical path, so readers can follow the steps to understand how a package moves from concept to shelf. The book includes vivid case studies and analyzes in depth how design concepts, strategies, and visual problems are resolved; it explains both principles and how to put them into practice. As a textbook for art and design programs in higher education, it suits classroom use and also works for self-study, chapter by chapter with exercises. Readers may find it useful to treat each chapter as a stage of the work, reading alongside their own design tasks for more direct results.

Who it's for

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Reading tips

  1. Read the six chapters in order; after each chapter, complete a small exercise corresponding to that stage to build a complete process notebook.
  2. When reading a case, propose your own solution first, then compare it with the book's analysis and note the differences and reasons.
  3. Combine the chapters on materials and printing with physical samples, collecting packaging around you for comparison as you read.
  4. After the course, take a real product as a topic and work through all six chapters from concept to information layout.

About the publisher

People's Fine Arts Publishing House China · Founded in 1951

People's Fine Arts Publishing House focuses on professional art publishing, educational publishing, and lianhuanhua (Chinese picture-story books). Its 429 titles in the catalog span art theory, literary appreciation, and calligraphy rubbings. Representative publications include the Renmei Shupu series, which presents historical rubbings such as the Eastern Han clerical-script steles Li Qi Bei, Cao Quan Bei, and Yi Ying Bei, along with Northern Song Mi Fu's Shu Su Tie and Tiaoxi Shi Tie and Tang Lu Jianzhi's Wen Fu. Qi Baishi's Art of Painting (4 volumes) and Chen Chuanxi's History of Chinese Landscape Painting (2 volumes) reflect its strength in painting research and art-historical compilation. Alongside Wang Guowei's Renjian Cihua, its authors include scholars and artists such as Hua Rende, Sun Xiaoyun, Lou Shibai, and Lou Shude, giving the press a publishing profile that balances calligraphy rubbings, painting art, and art history and theory.

Contents

  1. 版权信息
  2. 人美版高等院校艺术专业系列教材
  3. 内容简介
  4. 第一章 认识包装设计
  5. 第一节 包装分类
  6. 第二节 包装设计的任务
  7. 第三节 作为职业的包装设计
  8. 第二章 材料之美与构造的便利
  9. 第一节 纸材料包装
  10. 第二节 塑料材料包装
  11. 第三节 玻璃材料包装
  12. 第四节 金属材料包装
  13. 第三章 产生注目力的要素
  14. 第一节 文字
  15. 第二节 色彩
  16. 第三节 图像
  17. 第四章 消费者友好型的信息编排
  18. 第一节 包装信息版面的构成
  19. 第二节 包装版面的编排原则
  20. 第三节 包装版面编排的基本原理
  21. 第四节 包装设计中常用的编排类型
  22. 第五节 系列化包装设计
  23. 第五章 精美的印刷与加工
  24. 第一节 包装印刷的种类
  25. 第二节 包装的印刷制版
  26. 第三节 包装加工工艺
  27. 第六章 体验设计过程
  28. 第一节 资料的收集与调查研究阶段
  29. 第二节 初步设计阶段
  30. 第三节 设计发展与终稿阶段
  31. 第四节 生产前的准备阶段

FAQ

Is this book suitable for self-studying packaging design with no foundation? The book takes the design process as its thread and includes case analyses that help readers understand the process and principles; however, it is aimed at higher-education art and design teaching and assumes some design foundation. Readers with no background can first supplement basic knowledge such as composition and color, then practice chapter by chapter for steadier results.
Are the cases and content in the book outdated? The information shows the book was published in 2026, and its cases are organized around the design process, focusing on methods rather than chasing trends. Readers can treat the cases as samples for understanding principles and compare them with actual packaging on the market today; there is no need to worry about the methods being outdated.
What is the relationship among the six chapters? The six chapters roughly correspond to the complete process of packaging design from concept to shelf: understanding packaging, materials and structure, visual attention, information layout, printing and finishing, and experiential design. It is recommended to read them in order, treating each chapter as a stage in the process and understanding them as connected rather than isolated knowledge points.
As a textbook, is it suitable for classroom use or self-study? Both are feasible. For classroom use, the six-chapter structure can support scheduling and exercises; for self-study, each chapter can be treated as a work stage, read alongside one's own design tasks. The case analyses help readers understand how principles are applied in practice, but self-study readers need to actively complete the exercises to absorb the material.

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About the author

王广文 Author

Wang Guangwen: public information about this author is limited. What can be confirmed at present is that Wang Guangwen is a compiler of books, with one work held in the collection, Packaging Design, commonly classified under exam preparation. This suggests the book is likely intended for study or teaching settings, serving readers who need to grasp the fundamentals of packaging design in a systematic way. Since the author's nationality, dates of birth and death, educational background and professional experience have no reliable record, this introduction makes no inferences and comments only on the work itself. As a textbook or exam-oriented title, such compilations usually emphasize a complete knowledge framework and clear key points, helping learners organize concepts and prepare for assessments. Wang Guangwen's writings in this field currently include only this one title, so the writing style and overall influence are difficult to assess fully; readers may judge for themselves from the book's specific content.