The Awakening of Chinese Enterprises

Name: The Awakening of Chinese Enterprises
ISBN: 9787515354798

王涛China Youth Press · ChinaAug 2019

Rating 3.5

Word count: 100K words
Chapters: 114
ISBN: 9787515354798

Summary

The awakening of the enterprise is rooted in the awakening of the individual. The deeper employees look into themselves, the deeper they reach into the consumer's heart; the deeper managers understand themselves, the deeper they understand their staff. We fret over our children's schooling, feel flattered by the boss's praise, live in fear of guilt by association, and exist in tedium, emptiness, and meaninglessness… We have lost our initiative, surrendered our standing as the strong, chosen to yield, and given up the "noble sense of rights." We cannot admire those who sacrifice themselves for truth; we marvel at lavish renovations yet cannot perceive beauty in taste. Have we ever truly cared about the rise and fall of our enterprises? What does a respected brand—or being respected—bring to a company? It brings everything: profit, lasting operation, market share. Crucially, it brings joy and a positive attitude. What is respect? Why does one person give another their respect? Is the respect shown to leaders, bosses, money, and power truly respect? Outwardly deferential, inwardly filled with fear and greed, disgust, and hatred… Chinese enterprises and the people within them have reached a moment of awakening! The future belongs to the awakened!

Editor's review

The Awakening of Chinese Enterprises is an in-depth reflection by Mr. Wang Tao, drawing on his years of business observation and practice. Rather than a mere success guide or a collection of business case studies, the book seeks to analyze, from multiple dimensions including culture, institutions, and entrepreneurship, the pains, confusion, and breakthroughs Chinese enterprises have experienced at a particular historical stage. In a calm tone, the author explores how, under the impact of globalization and digitalization, Chinese enterprises can shift from a single-minded pursuit of scale and speed toward an inner awakening to value creation, sustainability, and social responsibility. The book offers both a critical examination of past development models and a cautious outlook on future paths; its value lies in providing a systematic framework for thinking rather than an immediately usable operational manual. For readers who wish to understand the evolutionary logic of the micro entities of the Chinese economy, rather than merely seek short-term business techniques, this book offers rare depth and perspective.

Who it's for

A good fit for

Researchers or observers focused on the growth history and transformation logic of Chinese enterprises
Managers interested in corporate social responsibility and sustainable development
Business school students seeking to understand business practice from a macro cultural perspective
Experienced practitioners seeking systematic business reflection beyond individual cases

Not a good fit for

Readers expecting concrete, step-by-step business strategies or practical techniques
Casual readers interested only in highly entertaining or narrative-driven business legends

Reading tips

It is recommended to treat the book as a starting point for thought, critically absorbing its views in light of one's own observations
While reading, pay attention to the historical background and institutional environment mentioned in the book to better understand the constraints on corporate behavior
Follow up with in-depth case studies of specific industries or enterprises to form a point-and-surface integrated understanding

About the publisher

China Youth Press China · Founded in 1950

China Youth Press is a comprehensive publisher aimed at young readers, with publishing areas covering history, social sciences, modern romance, social fiction, management, and law. Its library currently contains 46 titles, including representative works such as Wang Chaozhu's three-volume Chiang Kai-shek and His Close Friends and Political Rivals, Zheng Yefu's social and cultural essays Resembling Ancestors, Lu Min's The Ring, Ma Xiaoyuan's Bank Archives, and practical titles such as Lu Heping's How to Talk and Act in Key Account Sales and Cheng Xianghui's Latest Practical Guide to Legal Risk Prevention in Compliant Entrepreneurship. Its authors include scholars and writers such as Wang Chaozhu, Zheng Yefu, Lu Min, Ma Xiaoyuan, Lu Heping, Cheng Xianghui, Shi Xianlong, and Wang Chunqiang, combining historical narrative, social observation, and practical knowledge to form a diverse publishing profile for young readers. As public information is limited, this introduction focuses on the publishing directions reflected in the library's titles.

版权信息
序
第一章正直的营销
1.营销思维的高贵
2.创新的源泉是幸福
3.有良知的商业
4.做有人性的商人
5.难题本身就是解决方案
6.自私，推动人类进步
7.越满足顾客至上，利润越大
8.在经营活动里加入善的盐
9.开发理念客户
10.如何宣传自己的好
11.科技中的人性
12.中国企业缺少的环节
13.营销的本质是创造价值
14.零售商的内疚
15.产品比营销重要
16.已被淘汰的经营理念
17.尊重的本质是以人为目的
18.互害的破解
19.不为虚荣、傲慢花钱
20.商业中的艺术性
21.不要利用人性的弱点
22.成为消费者中的一员
23.看不见的策划
24.渠道的衰落
25.爱和广告
26.社交网络与倾听
27.不要给消费者一个概念
28.冒险精神
29.倾听消费者
30.消费者有责任
31.营销中的艺术性和价值观
32.广告中的价值观
33.产品与爱
34.尊重就是品牌
35.还在迎合或引诱顾客吗
36.了解自己的内心
37.品牌要带来积极的态度
38.满足消费者需求的善和恶
39.热心平台的背后
40.企业的竞争力来自于认识深度
41.在创新中逃避
42.创新归于对人性的探索
43.思考产品就是思考价值观
44.人的整体的改变
第二章善良的管理
1.决策的责任
2.善待专业人士
3.管理和人性
4. 360度评估与自省
5.服从和忠诚
6.企业中的权力恶相
7.没有价值观的企业必定失败
8.管人的核心是管人的心
9.中国企业问题的根源在信仰
10.做有关怀和责任的领导
11.中国式管理来自哪里
12.将核心业务与社会责任结合
13.树上的毛巾
14.别让你的员工饿肚子
15.管理的未来
16.我又算得了什么
17.人才和求才
18.以德观人、观企业
19.让不正直的人恐慌
20.分享收获
21.“人”才是价值重心
22.慈善的责任
23.从作坊式管理到现代企业管理
24.企业中的平等
25.谁是人才
26.创新与清新、敏感的头脑
27.审美管理者
28.帮助员工转化自己
29.企业的负面形象
30.工作中的“恩主”意识
31.谦卑的企业文化
32.深入企业具体业务
33.自我管理和自由
34.想与做的脱节
第三章在工作中成长
1.倾听就是沉思
2.请用光明正大的方式赚钱
3.因兴趣而工作
4.做企业的并不都是企业家
5.把事情本身做好
6.给人公平的机会
7.正确的谋生之道
8.热爱工作本身
9.思考就是谦卑
10.对别人放手就是尊重
11.问题的根源是人
12.自己才是问题的制造者
13.一个人对做人的学习
14.支持专业人士的专业精神
15.轻松的心才有可能创新
16.敏感、细腻的心
17.经理人，为大众服务的人
18.赋予工作以意义
19.思考是需要吃苦的
20.思考后的才是自己的
21.承认人的自私性
22.有多少工作是恶的
23.追求卓越
24.精神世界为什么一直没有降临
25.坚守信念
26.认识自己、了解自己
27.向“自我”学习
28.到底什么是事实
29.别把自己看得太重
30.影响他人，来自于爱
31.请挑战我的思考过程和论据

FAQ

What are the main arguments of this book?

The core argument is that the true growth and maturity of Chinese companies require an "awakening" from external scale expansion to internal value rebuilding, involving deep transformations in governance structure, innovation models, and cultural foundations.

What is the background of the author, Wang Tao? Are his views authoritative?

Wang Tao is an independent scholar and commentator who has long followed China's business ecosystem. His views are based on extensive research and interviews and lean toward offering analytical frameworks and critical thinking rather than representing the authoritative judgment of any particular institution.

How is this book different from common business and management books?

It focuses more on philosophical and cultural reflection, with a quieter narrative pace and stronger theoretical than practical orientation. It suits readers who want deep thinking rather than quick-access tools.

This site is an index: you start “Search all sources” in your browser, and the entries it lists all point to third-party sites; please judge their availability yourself.

About the author

王涛 Author

Wang Tao is an author with a notably broad range of interests; public information about him is limited, and few details of his life are clearly documented. Judging from the 16 works held in the collection, his writing spans essays and miscellaneous works, world history, popular science, industrial technology, computing, and motivational growth. His titles range from popular history such as The Voice of History to practice-oriented technical books such as SEM Data Analysis Made Easy and Digital Decision Engineering for Strategic Management, and he has also contributed to translated or compiled works such as Red Star Over China and the NASA Systems Engineering Handbook (2nd Edition). His writing balances knowledge popularization with professional exposition, and his topics stay close to readers' needs, showing a capacity for cross-disciplinary synthesis that suits readers with varied interests.